MANILA, Philippines – The forthcoming Franchise Expo 2010 of the Philippine Franchise Association (PFA) will virtually confirm the sustained growth of the franchise industry and the continued vigor of the domestic consumer market as it is poised to become the biggest ASEAN franchise event thus far.

PFA chairman emeritus Samie Lim said this positive development stemmed from the increasing remittances of overseas Filipino workers, the rebound in exports, sustained inflow of foreign tourists, a vibrant business process outsourcing sector and continued government spending in infrastructure enabling franchised businesses to expand.

“All these signs of economic rebound are building up the confidence of our industry players and the many entrepreneurs wanting to join the franchise bandwagon,” Lim pointed out.

“Thus, we expect to post the biggest participation thus far in our Franchise Expo this year with 336 booths and 30,000 visitors,” Lim added.

An integral component of Franchise 2010: The 18th Philippine International Franchise Conference and Expo (PIFCE), Franchise Expo 2010 is slated at the SMX Convention Center on July 16-18, which will occupy over 10,000 square meters of exhibit space, virtually providing a sneak preview of the Franchise Asia 2011 that will be held in Manila on Sept. 21-25 next year, according to PFA chairman Robert Trota.

Constituting Franchise Expo 2010 are colorful exhibits of local and international franchises, exciting business presentations, and vigorous industry networking and marketing activities.

“There’s a pavilion for almost every field of interest. We have the Incubation and Emerging Concepts Area, the Young Entrepreneurs and Women Entrepreneurs Sections, the International Pavilion, and the Franchise Pavilion,” PFA vice chairman Bing S. Limjoco said, adding that many surprises await both exhibitors and visitors, including new business ideas and concepts.

All types of allied and support services will also be available, making Franchise Expo 2010 a complete one-stop shop for business development and joint business ventures, according to PFA president Yvette Pardo-Orbeta.

“Franchise Expo 2010 will be a substantially different franchise event in both content and significance,” Orbeta pointed out.

Organized by the PFA, the expo is designed for new entrepreneurs, budding enterprises, and established small and medium enterprises eyeing new areas for business expansion. Moreover, this annual event traditionally serves as the venue for starting a business, networking with suppliers and forging bonds with prospective local, foreign and transnational joint-venture partners.

To know more about the event, visit www.franchise2010.com and register on-line for special admission rates. Other expo details can be obtained from the PFA Secretariat (tel. 6870365 to 67, or e-mail franchiseshow@pfa.org.ph), or through the exhibit management team Global Link MP Events (tel. 750-8588 or e-mail franchise@globallinkmp.com).

source: The Philippine Star Feed

What started as a Mom and Pop laundry shop in Dasmariñas, Cavite turned into a serious business. Established in 2003, Suds Laundry and Dry Cleaning Services meant to address the lack of a pick up and delivery option in most laundry shops in the city. ‘Suds’ as it was called by its customers started to catch on, converting customers with their quality and good service.

In the 7 years that followed, Suds hasn’t stopped churning out new ideas on how to serve their customers better. They custom-built a computer program for the laundry business to make transactions easier and more reliable. They simplified the pick up and delivery system. They developed a wash fit for 5 star hotels. They are also the first in the city to guarantee their work 100%.

Just last year, Suds has launched their franchising company and has started up 3 franchises: in Tagaytay, Imus and Calamba. This year, Suds has opened their doors to franchising in Metro Manila and South Luzon.

Franchise Details

Estimated Initial Investment: 850T to 1.2M (depending on location)

Franchise Inclusions:

Use of brand, operations manual and proprietary marks
Site selection assistance
Shop construction, leasehold improvements
Training (1 month)
Start up support and mentoring
Marketing materials
Full operations package including washer and dryer
Full receptions package
Computer system with proprietary software
Initial inventory
Delivery vehicle
Contact Details:

Website : www.suds.com.ph
Carlos Ang – Franchise Manager
Mobile: +63922- 8778060
Email: franchise@suds.com.ph
Address: Unit 12, Amafel building, Aguinaldo Highway, Dasmariñas, Cavite. 4114.

1. I know this sounds cliché but choose a franchise concept that you really like. It is a well-known fact that it is easier to do things when you like what you’re doing.

2. Choose a franchise that is not a trend/fad. For instance, pearl shakes are a trendy business. However, the market has already matured as of this moment.

3. Choose a franchise depending on your risk tolerance. For start up entrepreneurs, do not get franchises more than 1 million pesos.

4. Are you ready to be entpreneur? There is a big difference between running a business and working for someone. Make sure you take tests(many are available online) or make a good self-assesment if you have the qualities of an entrepreneur. Remember that money alone does not guarantee a successfull business.

This is my own list of the top 5 franchises in the Philippines

1. Jollibee – There is no doubt that this is the best franchise in our country.  They have always a knack for knowing what  Filipinos love to eat. For examples, their spaghetti has a sweet taste suited for Filipino taste buds

2. McDonalds- I believe they will never overcome Jollibee because Mcdonalds taste is more suited for the global market.

3. KFC-  Filipinos love chicken and KFC’s is the top brand in mind when it comes to chickens.

4. Pizza Hut-  Has been coming up with innovative pizzas and promos to keep customers coming back. However, new local brands like Yellow Cab has been garnering a share of the pizza market.

5. Mister Doughnut = Still has the top brand recall doughnuts but competition has been eating its current market share.

The top 5 franchises above are only based on the authors own ideas and not based on actual statistics

According to www.dictionary.reference.com , A franchise is the right or license granted by a company to an individual or group to market its products or services in a specific territory. A better or complete definition of it is “A franchise is a particular legal form of organization in which the development of a business concept and its execution are undertaken by two different legal entities. What is key here is that: 1) there is a concept(food cart, beauty salon, etc.) and 2) they are bind legally through a franchise agreement.. However , in the Philippines , people usually associate a franchise to Jollibee or Mcdonalds.